Early Stage Startups & New Products Program

THE DISCIPLINED WAY TO GO TO MARKET

Being a Mentor for early stage startups confirmed a painful truth : to watch  a summary on Youtube of the famous The Lean Startup by Eric Ries is one thing ;  to apply a more structured and advanced methodology to truly support the Go to Market of a breakthrough product is another matter.

We customize and use a subset of the 24 steps of the famous Disciplined Entrepreneurship Workbook, created by Bill Aulet, combined with 20+ years of experience in launching and selling cutting edge products and services, to help you succeed in launching your product/service.

At the end, you will be able to:

• Truly know your customer,

• Structure the value proposition,

• Prepare the customer journey,

• Finalize your business model,

• AB Test your Minimum Viable Product

• Start scaling.